The Game with Alex Hormozi

Helping E-Commerce Business Owners Scale

March 27, 2026|Original: 40m|10 key insights|5 min read

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36 minutes

Key Insights

How to 5x a $2.6M business by spending $200-300K on 'bad keywords' (it's not what you think)

The 5 awareness levels that unlock 10x more ad clicks—most founders are targeting the wrong one

Why scaling to $15M in e-commerce hits a brick wall at $10-12M (and how most founders don't see it coming)

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