Colin and Samir

Why the Biggest YouTube Family Just Went to Netflix: Jordan Matter

February 5, 2026|Original: 38m|10 key insights|5 min read

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34 minutes

Key Insights

The $40M YouTube secret: How Jordan Matter became the most under-the-radar creator with 30 million subscribers

Netflix's surprising bet: Why they signed a unique 3-year talent deal with a creator who brought NO show pitch

87,000 fans showed up: How Salish Matter's skincare launch broke every creator event record in history

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