Definition
A group of podcasts managed under one organization that shares resources, advertising, and cross-promotion.
Podcast networks aggregate multiple shows to negotiate better advertising deals, share production resources, and cross-promote content. Networks like Wondery, Gimlet, and The Ringer offer creators access to sales teams, marketing support, and production expertise in exchange for a revenue share. For advertisers, networks simplify buying across multiple shows with similar audience demographics.
Explore more podcast industry terminology.
A platform or app that indexes podcast RSS feeds and allows listeners to discover and subscribe to shows.
Search engine optimization strategies that improve a podcast's visibility in Google, Apple Podcasts, and other search results.
An episode featuring hosts or content from two or more different podcasts collaborating together.
A curated list of recommended podcasts included in a show's RSS feed for cross-promotion.
Appearing as a guest on other podcasts to share expertise and reach new audiences.
Podcast networks aggregate multiple shows to negotiate better advertising deals, share production resources, and cross-promote content. Networks like Wondery, Gimlet, and The Ringer offer creators access to sales teams, marketing support, and production expertise in exchange for a revenue share. For advertisers, networks simplify buying across multiple shows with similar audience demographics.
Understanding podcast network is essential for anyone involved in podcasting. A group of podcasts managed under one organization that shares resources, advertising, and cross-promotion. Knowing this concept helps creators make better decisions about their show's production, distribution, and growth strategy.
Podcast Network is closely related to Podcast Crossover, Podroll, Podcast Monetization. Together, these concepts form a key part of the industry side of podcasting.