My First Million

From selling ACs to becoming the tourism king of Jamaica

February 15, 2026|Original: 45m|10 key insights|5 min read

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41 minutes

Key Insights

He started with $3,000, sold air conditioners door-to-door, then promised 8-hour installation in Jamaica—dominating giants like GE

The positioning genius move: rebranded a rundown hotel as 'couples only' when everyone said tourism in Jamaica was dead

He spent millions on advertising BEFORE proving the concept worked—'spend bigger to earn bigger' with money from his AC fortune

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